Following up on a prior post documenting the predictive value of Google Trends in determining U.S. election outcomes, (see here) we decided to get an update on search counts for each of the presidential candidates:


The week of 2016-10-09 saw searches for the term ‘Trump’ increase to their highest level over searches for ‘Clinton’. While this runs contrary to poll data which show Clinton inching past Trump in a majority of the states, the search count suggest that Trump still captures a significant amount of attention in the internet community. Whether that translates into votes or not, we’ll see next month!

Happy Trading!